Job Description

We are seeking a highly motivated and skilled Digital Marketing Specialist to join our team. The successful candidate will be responsible for planning, executing, and optimizing our digital marketing campaigns across various online channels to increase brand awareness, drive traffic, and generate leads.

Key Responsibilities:

- Develop and implement comprehensive digital marketing strategies tailored to target audiences.

- Manage and optimize campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.

- Create, curate, and manage engaging content for websites, blogs, social media, and email marketing.

- Monitor, analyze, and report on campaign performance using tools like Google Analytics and other KPI metrics.

- Conduct SEO and SEM activities to improve website visibility and search rankings.

- Manage social media accounts, including content posting, community engagement, and follower growth.

- Collaborate with graphic designers, content creators, and other team members to develop marketing materials.

- Stay updated on industry trends, algorithm updates, and best practices to ensure effective marketing strategies.

- Monitor competitors' activities and industry developments to identify opportunities for improvement.

Qualifications:

- Bachelor's degree in Marketing, Communications, Business, or related field.

- Proven experience in digital marketing, preferably in a similar role.

- Strong knowledge of SEO, SEM, PPC, social media advertising, and email marketing.

- Familiarity with marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and content management systems.

- Excellent communication and creativity skills.

- Analytical mindset with the ability to interpret data and optimize campaigns accordingly.

Preferred Skills:

- Experience with graphic design or video editing.

- Knowledge of marketing automation platforms.

- Certification in Google Ads, HubSpot, or other relevant certifications.

This role offers an excellent opportunity to contribute to our brand's growth through innovative and effective digital marketing strategies.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹45,000.00 per month

Work Location: In person