Job Description

About TCB Infotech

TCB Infotech is a leading provider of SaaS products and automation solutions, empowering businesses to streamline operations and drive growth. With expertise in ERPNext, Odoo, web scraping, and a suite of industry-specific management systems, we are committed to delivering innovative digital experiences for our clients.

Role Summary

We are seeking a skilled Digital Marketing Specialist to join our team in Hisar. In this full-time role, you will plan, execute, and optimise digital marketing campaigns across multiple channels to enhance our online presence and generate qualified leads.

Key Responsibilities

Develop, implement, and manage digital marketing strategies across SEO, PPC, content marketing, and social media platforms. Create, schedule, and publish engaging content tailored to target audiences. Monitor and analyse campaign performance using analytics tools, providing actionable insights for continuous improvement. Manage and optimise paid advertising campaigns (Google Ads, Meta/Facebook Ads) to maximise ROI. Collaborate with design and development teams to ensure cohesive branding and messaging. Conduct market research and competitor analysis to identify new opportunities. Stay updated with the latest digital marketing trends and best practices.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field. 1-3 years of hands-on experience in digital marketing, preferably in a performance-driven environment. Strong knowledge of SEO, PPC, content marketing, and social media management. Experience with analytics and advertising tools such as Google Analytics, Google Ads, Meta Business Suite, and SEMrush. Excellent written and verbal communication skills. Ability to work independently and collaboratively in a fast-paced setting. Certification in Digital Marketing (E.g., Google, HubSpot) is a plus.

Desirable Skills

Proficiency with marketing automation tools (e.g., Mailchimp, HubSpot). Familiarity with content management systems (WordPress, etc.). Strong analytical and problem-solving abilities. Creative approach to campaign development and content creation.

Benefits

Competitive salary based on experience and skills. Flexible work hours and a supportive team environment. Opportunities for professional growth and skill development. Exposure to diverse projects and the latest digital marketing technologies. Certificate and recommendation letter upon successful completion of tenure.
Job Types: Full-time, Permanent

Pay: ?10,000.00 - ?30,000.00 per month

Schedule:

Day shift
Supplemental Pay:

Performance bonus Yearly bonus
Work Location: In person