Job Description

Job Title: Digital Marketer - Performance & Remarketing Specialist

Location: [Remote / On-site / Hybrid]

Experience: 2-5 Years

Employment Type: Full-time

Job Summary

We are looking for a results-driven Digital Marketer with proven experience in remarketing and performance marketing. The ideal candidate will have strong hands-on expertise in Google Ads, YouTube Ads, and conversion-focused campaign optimization. You will be responsible for driving qualified traffic, improving conversion rates, and maximizing ROI across paid media channels.

Key Responsibilities

Plan, execute, and optimize Google Ads campaigns (Search, Display, Remarketing, Performance Max).

Manage and scale YouTube Ads with a focus on lead generation and conversions.

Build and manage remarketing funnels using website visitors, video viewers, and custom audiences.

Optimize campaigns for conversions, CPA, and ROAS, not just traffic.

Set up and manage conversion tracking using Google Tag Manager, GA4, and Google Ads.

Analyze campaign performance and take data-driven decisions to improve results.

Conduct A/B testing on ad creatives, audiences, landing pages, and funnels.

Collaborate with creative and content teams to develop high-performing ad creatives.

Prepare regular performance reports and actionable insights for stakeholders.

Required Skills & Experience

Proven experience in performance marketing and remarketing campaigns.

Strong hands-on expertise in Google Ads and YouTube Ads.

Experience with conversion tracking, audience segmentation, and funnel optimization.

Solid understanding of performance metrics (CPA, ROAS, CTR, CVR, LTV).

Experience working with GA4, Google Tag Manager, and conversion APIs is a plus.

Ability to scale campaigns while maintaining efficiency and profitability.

Preferred Qualifications

Experience with e-commerce or lead generation campaigns.

Knowledge of landing page optimization and CRO best practices.

Google Ads Certification is a plus.

Experience in the education sector is a plus.

What We Offer

Opportunity to work on high-budget, performance-driven campaigns

Growth-focused environment with clear KPIs

Competitive salary based on experience

Performance-based incentives

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per year

Benefits:

Work from home
Work Location: In person