Job Description

- Marketing Executive

Job Title:

Marketing Executive

Department:

Sales & Marketing

Reporting To:

Marketing Manager / Business Head

Location:

At company office, may include travelling sometimes

Job Purpose:

To support Sales team with designing and developing of relevant branding material like relevant Product brochures, Images and Videos alongside maintaining and developing Social media engagement

Key Responsibilities:1. Company Branding and Marketing (Online / Offline)

Manage, Upgrade all the Marketing literature like brochures, images, videos with relevant content creation for Linkedin, Instagram etc.

Identify potential customers and markets in industries such as food, pharma, chemicals, cement, and minerals.

Develop leads through cold calls, emails, exhibitions, and industry contacts.

Maintain and expand client database through continuous market exploration.

May be required to visit customer sites to conduct product photoshoot and video shoot

2. Product & Solution Promotion

Prepare documentation and presentation involving equipment like screw conveyors, feeders, mixers, bin activators, diverter valves, etc.

Participate in trade fairs, design and execute trade fairs

Prepare marketing content: brochures, presentations, case studies, maintain and constantly upgrade website

4. Market Intelligence

Gather and report market trends, competitor activity, and pricing insights.

Provide feedback on product performance and customer preferences.

Suggest new product ideas or feature enhancements based on client feedback.

5. Reporting & CRM

Maintain inquiry and order status records in CRM or Excel-based trackers.

Prepare and submit weekly and monthly sales/marketing reports.

Track conversion rates, lead times, and customer satisfaction metrics.

Key Skills & Competencies:

Strong communication and presentation preparation skills

Graphic designing, Canva, MS-PPT, Video editing software, Corel-draw, AI etc.

Technical understanding of bulk solids handling and automation equipment.

General Sales acumen

: General knowledge of aesthetic design, colour combination etc.

Willingness to travel ocassionally for customer end photoshoots and exhibitions.

Proficiency in MS Office, CRM tools

Qualifications & Experience:

Education:

Graphic designing with technical inclination or BE / Btech with knowledge of graphical designing knowledge

Experience:

2-5 years in technical marketing or sales in the engineering or process industry.

Working Conditions:

Field and office-based work.

travel to customer sites, industrial areas, and events.

Close coordination with internal teams (design, sales, production, projects).

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

Provident Fund
Language:

English (Preferred)
Work Location: In person