Job Description

We are seeking a motivated and creative

Digital Marketing Executive

to join our growing team. This role is central to driving our online presence, enhancing brand visibility, and generating qualified leads through digital channels. Success in this position means designing and executing effective digital campaigns, nurturing leads into long-term clients, and continuously optimizing strategies to support the company's business growth. The Digital Marketing Executive will collaborate closely with the sales and business development teams, ensuring alignment between marketing initiatives and organizational goals.

Responsibilities

Conduct thorough

market research

and competitor analysis to identify industry trends and opportunities. Plan, execute, and monitor

digital marketing campaigns

across platforms (social media, email,

SEO

/SEM, paid ads, etc.). Identify, generate, and

qualify new leads

through digital channels while managing them within

CRM

tools. Nurture

leads

through effective

engagement strategies

, driving conversations and guiding them toward conversions. Create and distribute engaging

content marketing materials

including blogs, case studies, newsletters, and social posts. Perform outreach to prospects via

cold emails, LinkedIn, and other digital touchpoints

to expand the client base. Track, analyze, and report on key performance metrics, adjusting campaigns to maximize ROI. Collaborate with cross-functional teams to ensure

brand consistency

and alignment with business objectives.

Qualifications

Bachelor's degree in

Marketing, Business, Communications

, or a related field (or equivalent experience). Proven experience in

digital marketing, lead generation, or B2B marketing

(preferably in professional services or outsourcing). Strong understanding of

SEO, SEM, email campaigns, and social media marketing

. Proficiency with

marketing automation tools and CRM platforms

. Excellent

verbal and written communication skills

with an ability to create persuasive messaging. Analytical mindset with the ability to interpret data and optimize campaigns accordingly. Highly

self-motivated

, adaptable, and results-driven with a focus on achieving measurable outcomes.
Job Types: Full-time, Permanent, Fresher

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person