The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns across various channels to promote our products, enhance brand awareness, and drive lead generation. The ideal candidate is a creative thinker with a passion for leveraging digital platforms to engage audiences and achieve business objectives.
Key Responsibilities:
Develop and execute comprehensive digital marketing strategies to increase brand visibility and drive traffic to our website.
Manage all aspects of digital advertising campaigns, including budgeting, targeting, optimization, and performance analysis.
Create and curate engaging content for social media channels (Facebook, Twitter, LinkedIn, Instagram, etc.) to foster community engagement and build brand loyalty.
Conduct keyword research and optimize website content for SEO to improve organic search rankings and drive inbound traffic.
Monitor and analyze key performance metrics (e.g., website traffic, conversion rates, click-through rates) to evaluate campaign effectiveness and identify areas for improvement.
Stay informed about industry trends, emerging technologies, and best practices in digital marketing, and incorporate them into our strategies.
Collaborate with cross-functional teams (e.g., marketing, sales, product development) to align digital marketing efforts with overall business goals.
Stay up-to-date with digital marketing tools and platforms and recommend new initiatives to enhance our digital presence.
Job Type: Full-time
Pay: ₹12,000.00 - ₹40,000.00 per month
Benefits:
Paid sick time
Paid time off
Education:
Bachelor's (Preferred)
Work Location: In person
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