Proficient in Google Ads, Analytics, and SEO tools (SEMrush, Ahrefs, etc.).
Strong knowledge of on-page, off-page & technical SEO.
Hands-on PPC campaign management experience.
Familiar with CMS platforms (e.g., WordPress).
Basic understanding of HTML/CSS.
Experience with email marketing tools (e.g., Mailchimp).
Strong analytical, communication & project management skills.
Google Ads/Analytics certification is a plus.
Roles & Responsibilities:
Plan, execute, and manage digital marketing campaigns across various platforms including search engines, social media, and email.
Perform in-depth
SEO audits
, including keyword research, on-page/off-page optimization, technical SEO fixes, and backlink strategy.
Develop and manage
PPC campaigns
(Google Ads, Meta Ads,Bing Ads), including budget planning, keyword bidding, ad copywriting, and performance optimization.
Monitor and analyze campaign performance using
Google Analytics
,
GA4
, and
Google Search Console
, and generate regular performance reports.
Conduct
competitor analysis
to identify market trends, gaps, and opportunities.
Collaborate with content and design teams to create SEO-friendly content, landing pages, and ad creatives.
Optimize website content, metadata, URLs, internal links, and images for search visibility and better UX.
Implement and track conversion goals using
Google Tag Manager
or other tracking tools.
Stay current with industry trends, algorithm updates, and best practices in digital marketing, SEO, and SEM.
Job Type: Full-time
Pay: ₹360,000.00 - ₹520,000.00 per year
Benefits:
Leave encashment
Experience:
Digital marketing: 3 years (Preferred)
Meta Ads: 3 years (Preferred)
Google Ads: 3 years (Preferred)
Language:
English (Preferred)
Work Location: In person
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