Job Description

A Digital Marketing Executive is responsible for planning, developing, implementing, and managing digital marketing campaigns to promote a company's products or services, increase brand awareness, and drive business growth. This role involves a combination of strategic thinking, hands-on execution, and data analysis across various digital channels.

Key Responsibilities:

Developing and Implementing Digital Marketing Strategies:

This includes creating and executing campaigns across various online platforms like social media, email, search engines, and websites.

Managing and Optimizing Digital Campaigns:

Analyzing campaign performance, identifying areas for improvement, and optimizing campaigns to maximize engagement and return on investment (ROI).

Content Creation and Management:

Developing and curating content for different digital channels, ensuring consistency with brand messaging and engaging target audiences.

Social Media Management:

Managing social media presence, creating engaging content, and fostering a strong online community.

Search Engine Optimization (SEO):

Implementing SEO strategies to improve website rankings and drive organic traffic.

Pay-Per-Click (PPC) Advertising:

Managing and optimizing PPC campaigns on platforms like Google Ads and social media.

Website Management:

Ensuring the website is optimized for user experience, performance, and conversions.

Data Analysis and Reporting:

Tracking and analyzing digital marketing metrics, preparing reports, and presenting findings to stakeholders.

Staying Up-to-Date with Trends:

Keeping abreast of the latest digital marketing trends, technologies, and best practices.

Collaboration:

Working closely with other marketing team members, sales teams, and potentially external agencies to align digital marketing efforts with overall business goals.

Skills and Qualifications:

Digital Marketing Expertise:

Strong understanding of various digital marketing channels, tools, and strategies.

Analytical Skills:

Ability to analyze data, track performance metrics, and identify areas for improvement.

Communication Skills:

Excellent written and verbal communication skills to effectively communicate with various stakeholders.

Creative Thinking:

Ability to develop creative and engaging content for different digital channels.

Project Management:

Ability to manage multiple projects simultaneously and meet deadlines.

Problem-Solving Skills:

Ability to identify and solve problems related to digital marketing campaigns.

Technical Proficiency:

Familiarity with digital marketing tools, platforms, and technologies.
Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?30,000.00 per month

Benefits:

Paid sick time Paid time off
Schedule:

Day shift
Supplemental Pay:

Yearly bonus
Work Location: In person