Trakky.in is a fast-growing salon and spa discovery platform helping beauty and wellness businesses grow digitally. We work with top salons across cities to drive customer bookings through performance marketing and data-driven strategies. If you are skilled in ad campaign execution and want to be a part of a high-growth digital-first startup, we want you on our team.
Role Overview
We are looking for a
Digital Marketing Executive
with hands-on experience running
Meta (Facebook/Instagram)
and
Google Ads
campaigns. The ideal candidate will be responsible for lead generation, campaign setup, optimization, and reporting to drive real business results.
Key Responsibilities
Plan, execute, and optimize paid marketing campaigns on
Meta Ads Manager
and
Google Ads
.
Generate quality leads for salons through location-based campaigns.
Monitor daily performance and adjust ad strategies to maximize ROI.
Write ad copies, select targeting criteria, and manage creatives.
Set up conversion tracking, retargeting, and audience segmentation.
Analyze and report campaign performance weekly using tools like Google Analytics and platform insights.
Coordinate with the sales and creative teams to align marketing objectives.
Candidate Requirements
Minimum
1 year of experience
managing ad budgets on
Meta Ads (Facebook/Instagram)
and
Google Ads
.
Proven results in
lead generation
or
conversion-based campaigns
.
Strong understanding of campaign objectives, bidding strategies, CTR, CPC, CPA, ROAS, etc.
Familiarity with
Google Analytics
,
Pixel setup
, and
conversion tracking
.
Ability to write clear and catchy ad copies and briefs for creatives.
Based in
Ahmedabad
(mandatory for office-based role).
Bachelor's degree in marketing, business, or a related field preferred.
Perks & Benefits
Fixed monthly salary of ?20,000
Real-time learning from performance-driven marketing campaigns
Career growth within a fast-paced startup
Friendly and collaborative work culture
Opportunity to manage live budgets with measurable impact
Why Join Trakky?
This is your chance to step into a growing digital-first company where your ad performance directly influences business growth. Be part of a marketing team that values creativity, results, and innovation.