Job Description

About the Role:

We are seeking a skilled and performance-driven

Digital Marketing Specialist

based in India for a

freelance or part-time remote

role. The ideal candidate should have hands-on experience managing

Google Ads and Meta (Facebook/Instagram) Ads

campaigns with a focus on generating

high-quality leads

.

Key Responsibilities:

Set up, manage, and optimize

Google Ads

and

Meta Ads

campaigns for lead generation. Conduct keyword research, audience targeting, and write effective ad copy. Monitor ad performance daily and adjust strategies to improve ROI and lower cost-per-lead. Set up conversion tracking, retargeting, and custom audience segments. Provide regular reports on campaign performance with insights and improvement suggestions. Work closely with our internal team to align digital campaigns with business goals.

Requirements:

Minimum 2 years of experience managing paid ads on

Google and Meta platforms

. Proven track record of

generating leads through digital advertising

. Strong knowledge of campaign setup, ad creatives, bid strategies, and budget management. Experience using

Google Analytics, Facebook Ads Manager, Google Tag Manager

, etc. Ability to work independently, meet deadlines, and manage performance goals.

Good to Have:

Experience in lead generation for specific industries (e.g., real estate, education, B2B, etc.). Familiarity with landing page tools and CRM integrations. Basic design skills (Canva, Figma, etc.) for ad creatives.

Job Details:

Type:

Freelance / Part-Time

Work Mode:

Fully Remote (India only)

Compensation:

Competitive, based on experience and results (hourly/project-based)

Start Date:

Immediate / As soon as possible
Job Types: Part-time, Contractual / Temporary, Freelance
Contract length: 12 months

Pay: ₹12,000.00 - ₹20,000.00 per month

Expected hours: 5 - 10 per week