Job Description

Key Responsibilities:

1. Email Marketing

Plan, execute, and optimize

email marketing campaigns

including newsletters, promotional campaigns, product launches, and brand communications

Create and manage

automated email journeys

such as welcome series, cart/browse abandonment, post-purchase, cross-sell, and re-engagement flows Coordinate with design and content teams for email creatives, copies, and templates Monitor performance metrics including open rates, CTR, conversions, and revenue attribution Ensure best practices for

email deliverability, list hygiene, and compliance

2. Retention & Lifecycle Marketing

Own and execute

customer retention and lifecycle marketing strategies

across email, WhatsApp, SMS, and push notifications Segment audiences based on behavior, purchase history, engagement, and lifecycle stages Plan and execute

A/B testing

to optimize content, timing, and frequency Drive improvements in

repeat purchase rate, retention, and customer lifetime value (LTV)

3. CRM & Marketing Automation (Netcore or Similar Platforms)

Manage CRM and marketing automation tools such as

Netcore / WebEngage / MoEngage / CleverTap or similar platforms

Set up and manage

WhatsApp, SMS, push notification, and trigger-based campaigns

Maintain data hygiene, audience lists, and campaign workflows Coordinate with tech/product teams for integrations, event tracking, and automation setup

4. Performance Marketing Collaboration

Work closely with the

performance marketing team

to align retention campaigns with paid media strategies Support audience creation, retargeting, and offer alignment across CRM and paid channels Assist in optimizing funnel performance by improving post-click and post-conversion journeys

6. Website & Conversion Optimization

Collaborate with website and tech teams to optimize

landing pages, lead forms, pop-ups, and user journeys

Support

conversion rate optimization (CRO)

initiatives including A/B testing and funnel analysis Use user behavior insights to improve website engagement and conversions

7. Analytics & Data

Track, analyze, and report performance across email, CRM, website, and digital campaigns Use tools such as

GA4, CRM dashboards, and internal reports

to derive actionable insights Prepare weekly and monthly performance reports with clear recommendations

8. Affiliate & Partnership Marketing

Support and manage

affiliate and partnership marketing programs

Coordinate with affiliate platforms, partners, and internal teams to track performance Optimize affiliate campaigns for quality traffic, conversions, and ROI

9. Cross-Functional Collaboration

Coordinate efforts between retention marketing, social media, and performance marketing teams

to ensure aligned messaging, offers, and campaign execution Work closely with design, content, tech, and product teams to deliver integrated digital campaigns

Required Skills & Qualifications:

2+ years of experience in

Digital Marketing

, with strong exposure to

email and retention marketing

Hands-on experience with

Netcore or similar marketing automation/CRM platforms

Understanding of

performance marketing, SEO fundamentals, and website funnels

Experience working with

analytics tools such as GA4 and CRM dashboards

Strong analytical, communication, and coordination skills
Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person