Job Description

Job Title:

Digital Marketing Specialist (3-5 Years Experience)

Company:

Labhanya Technologies

Location:

On-site / Office Position

Job Type:

Full-Time

Address

: Basai, Darapur - New Delhi

:

Labhanya Technologies is hiring an experienced

Digital Marketing Specialist

who can take ownership of planning, executing, and scaling digital marketing initiatives. This role requires a

hands-on professional

, not just a strategist -- someone who can actively manage campaigns, track performance, and deliver measurable results.

Key Responsibilities:

Create and execute

performance-driven digital marketing strategies

Manage

paid advertising campaigns

(Google Ads, Meta Ads, LinkedIn Ads if required) Handle

complete SEO lifecycle

: keyword research, on-page, off-page, and basic technical SEO Plan and manage

lead generation funnels

and landing page optimization Monitor daily campaign performance and optimize budgets & creatives Prepare

weekly and monthly reports

with insights and action plans Coordinate with web developers for tracking, pixels, and analytics setup Manage

social media growth, engagement, and paid promotions

Ensure proper

UTM tracking, conversion tracking, and remarketing setup

Mandatory Requirements:

3-5 years of proven experience

in Digital Marketing Hands-on expertise with

Google Ads & Meta Ads Manager

Strong knowledge of

SEO best practices and ranking factors

Experience in

lead generation and performance marketing

Must be comfortable working in an

office (in-house role)

Ability to manage

multiple projects and campaigns simultaneously

Strong analytical mindset with a data-driven approach

Technical & Tool Requirements:

Google Analytics (GA4) & Google Search Console Keyword research tools (SEMrush / Ahrefs / Ubersuggest) Meta Business Manager & Google Tag Manager Basic knowledge of

CRM integration & marketing automation

Understanding of

conversion tracking, pixels, and event setup

Content & Communication Skills:

Ability to collaborate with content writers and designers Understanding of ad copywriting and creative requirements Good written and verbal communication skills Ability to explain campaign performance to non-technical stakeholders

Preferred / Additional Skills (Good to Have):

Experience with

B2B or service-based marketing

Knowledge of email marketing tools (Mailchimp, Zoho, etc.) Basic understanding of

UI/UX & CRO principles

Experience in managing

multiple client accounts

Education Qualification:

Bachelor's degree in Marketing, Business, IT, or a related field (preferred) Digital marketing certifications are a plus

Why Join Labhanya Technologies?

Stable in-house role with long-term growth Exposure to diverse industries and campaigns Supportive team culture with learning opportunities Performance-based growth and incentives

How to Apply:

Apply on Indeed with your updated resume and send your portfolio links too.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person