Job Description

We are looking for a creative, analytics-driven Digital Marketing & Social Media Executive who can build a strong digital presence for the company, drive campaigns, generate leads, and creatively engage our target audience across platforms--especially

Instagram

.

Roles & Responsibilities

Handle end-to-end digital marketing across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) Plan, create & execute social media campaigns focused on brand awareness, lead generation, and audience growth Manage Instagram professionally -- content planning, reels, stories, trends, engagement, insights and growth strategies Create and implement performance-driven campaigns to increase followers, traffic and conversions Understand social media footfall, user behaviour and audience segmentation Develop creative, out-of-the-box content ideas aligned with brand positioning Track, analyse & report campaign performance (reach, engagement, ROI, leads, etc.) Assist in building the company's digital presence across platforms Work closely with internal teams for content, design & marketing needs Manage client servicing tasks when required, including communication, requirement understanding & coordination Stay updated with digital trends, tools, algorithms & best practices

Requirements

Strong understanding of social media marketing -- especially Instagram growth strategies Ability to conceptualise and execute creative ideas Experience in handling digital campaigns & generating leads Understanding of target audience, social trends, and platform analytics Knowledge of improving brand visibility and digital presence Excellent communication & client-handling skills Experience in a

digital marketing agency

or

event management company

is a strong plus Ability to multitask and manage timelines efficiently

Preferred Skills

Basic knowledge of ads manager (Meta Ads, Google Ads preferred) Content writing or creative conceptualisation ability Familiarity with tools like Canva, Creator Studio, Insights, Analytics, etc.
Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month