to develop, implement, and manage online marketing strategies that drive brand awareness, lead generation, and customer engagement. The ideal candidate is data-driven, results-oriented, and skilled in using digital tools to grow online presence and achieve business goals.
Key Responsibilities
Plan and execute
digital marketing campaigns
across channels such as social media, email, search engines, and display advertising.
Manage and optimize
social media accounts
(Facebook, Instagram, LinkedIn, etc.) to increase engagement and follower growth.
Conduct
SEO/SEM
activities, including keyword research, on-page optimization, and Google Ads campaign management.
Develop and implement
content marketing strategies
, including blog posts, landing pages, newsletters, and multimedia content.
Track and analyze campaign performance using tools like
Google Analytics
, Meta Business Suite, and other marketing platforms.
Monitor and report on key metrics such as website traffic, conversion rates, cost-per-lead, and ROI.
Collaborate with design, sales, and product teams to create cohesive and effective marketing materials.
Stay up-to-date with the latest digital marketing trends, tools, technologies, and best practices.
Manage and optimize
email marketing
campaigns, including segmentation, A/B testing, and automation.
Assist in developing the company's overall
brand strategy
and online reputation.
Job Type: Full-time
Pay: Up to ?25,000.00 per month
Work Location: In person
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