to manage online branding, lead generation, social media, website promotions, and paid campaigns. The ideal candidate should have hands-on experience in SEO, Google Ads, Meta Ads, content creation, and performance marketing, along with strong analytical and communication skills.
1. Social Media Management
Manage and grow company profiles on Facebook, Instagram, YouTube, LinkedIn, and other platforms.
Create engaging posts, reels, stories, and product updates.
Respond to comments, inbox messages, and engage with the community.
Plan monthly social media calendars.
2. SEO (Search Engine Optimization)
Conduct on-page and off-page SEO.
Optimize website pages, product pages, images, and blogs for better ranking.
Perform keyword research using tools like Google Keyword Planner, SEMrush, Ubersuggest, etc.
Build backlinks and monitor website performance via Google Search Console.
3. Paid Advertising (Performance Marketing)
Run and manage
Google Ads (Search, Display, Video)
.
Run
Meta/Facebook ads
for lead generation and conversions.
Monitor performance, optimize campaigns, and reduce cost per lead.
A/B testing of creatives, audiences, and landing pages.
4. Website & E-commerce Management
Update website banners, product pages, and blog content.
Manage WooCommerce/Shopify updates (if applicable).
Improve website UI/UX, speed, and user engagement.
Coordinate with designers/developers for technical changes.
5. Content Creation
Write SEO-optimized content for blogs, product descriptions, social media, and ads.
Create creative briefs for designers.
Coordinate for video content, product demos, and explainer videos.
6. Lead Generation & CRM
Run targeted campaigns for B2B and B2C leads.
Manage leads through CRM platforms (Zoho, HubSpot, etc.).
Follow up with leads via email/SMS automations.
7. Email & WhatsApp Marketing
Create newsletters, promotional emails, and automated workflows.
Build segmented lists and run WhatsApp broadcast campaigns.
8. Analytics & Reporting
Track KPIs (traffic, leads, conversions, CAC, ROAS, engagement).
Use tools like Google Analytics, Search Console, Meta Business Manager.
Submit weekly and monthly marketing performance reports.
Required Skills & Qualifications
Proven experience in digital marketing (1-5+ years depending on role).
Strong knowledge of
SEO, Google Ads, Meta Ads, and social media marketing
.
Understanding of Canva, Photoshop, or basic graphic design (preferred).
Good communication and content writing skills.
Ability to handle multiple tasks and meet deadlines.
Qualification: