Job Description

Performance Marketing Manager (Fintech/BFSI)Key Responsibilities

Manage end-to-end performance campaigns on

Google & Meta Ads

. Build and optimize acquisition funnels for

borrowers, SMEs, CAs, and builders

. Track and improve

CPL, CTR, ROAS, and conversions

. Set up pixels, APIs, and performance dashboards. Create and test

ad creatives, copies, and landing pages

as per fintech norms. Ensure compliance with

Meta, Google, and RBI

advertising policies. Collaborate with content, design, and tech teams for seamless execution. Analyze daily results and share weekly ROI reports. Conduct

A/B tests

to identify best-performing campaigns.

Requirements

4-6 years

in Google & Meta Ads, with

2+ years in fintech/BFSI

. Proven success in

lead generation

within regulated industries. Hands-on with

Google Ads, Meta Business Manager, Tag Manager, Analytics

. Strong understanding of

financial ad compliance and verification

. Excellent analytical and campaign optimization skills.

Preferred

Experience with

loan platforms, NBFCs, or digital lending

. Multi-language campaign exposure (English + regional). Understanding of

SEO and organic growth

. Strong creative and compliance-oriented approach.

What We Offer

Competitive salary + performance incentives. Leadership role in fintech growth marketing. Exposure to lenders, borrowers, and partners. Fast-paced, growth-oriented startup culture.
Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person