Digital Marketing Specialist

Year    DL, IN, India

Job Description

Role Summary

We are looking for a hands on Digital Marketer to plan, build, and run measurable digital marketing programs that drive traffic, improve conversion, increase repeat purchase, and grow brand equity. The ideal candidate combines a sharp command of performance channels with a creative eye for brand led storytelling.

Key responsibilities

Create and execute channel level strategies for paid search, display, paid social, organic social, email marketing, SEO, content, and affiliate programs etc. Build, operate, and optimize paid media campaigns across Google Ads, Meta Ads Manager, programmatic platforms, and marketplace advertising where relevant Manage organic search strategy including on page SEO, technical SEO coordination with developers, content planning, and keyword research to grow sustainable traffic Manage email and lifecycle marketing to acquire, convert, and retain customers using segmentation and automation workflows Lead conversion rate optimization for landing pages, product pages, and checkout flow through A/B testing and iterative design changes Develop and publish content that amplifies brand story telling including product launches, seasonal collections, and editorial lifestyle pieces Plan and run influencer and creator driven campaigns that align with luxury positioning and drive both discovery and direct sales Collaborate with product design, photography teams to ensure consistency of brand voice and a seamless omnichannel customer experience Define campaign goals, set budgets, forecast media spend, and manage external agency or freelancer relationships as needed Track performance, produce weekly and monthly reports, and turn insights into actionable improvements across channels.

Required qualifications

At least one to three years of hands on execution in digital marketing for ecommerce or consumer brands, with demonstrable campaign results Practical experience with Google Analytics, Google Ads, Meta Ads Manager, Google Tag Manager, and a primary SEO tool, Meta Ads, Woo commerce. Strong copywriting and content planning skills for product pages, emails, and social posts Comfort with data driven decision making and with synthesizing complex channel level data into clear recommendations Experience running A/B tests and measuring uplift for landing pages and funnels Excellent communication and project management skills for cross functional collaboration.
Job Types: Full-time, Permanent

Pay: From ?10,000.00 per month

Work Location: In person

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Job Detail

  • Job Id
    JD4177940
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    DL, IN, India
  • Education
    Not mentioned
  • Experience
    Year