Job Description

Key Responsibilities

Strategy & Campaign Management

Develop, implement, and manage digital marketing strategies to promote the company's products and services. Plan and execute campaigns across channels including SEO, SEM, social media, email, and display advertising. Optimize campaigns to maximize ROI, reach, and engagement.

Content & Social Media

Create and oversee engaging content for websites, blogs, newsletters, and social media platforms. Manage company's social media accounts (LinkedIn, Instagram, Facebook, YouTube, Twitter, etc.) ensuring consistent brand voice and engagement. Stay updated with digital trends to implement innovative marketing techniques.

SEO & SEM

Conduct keyword research, on-page optimization, and link-building strategies. Manage paid ad campaigns (Google Ads, Facebook Ads, etc.), including budget allocation and performance tracking.

Analytics & Reporting

Track, analyze, and report campaign performance using tools like Google Analytics, Search Console, and other analytics platforms. Provide insights and recommendations for continuous improvement.

Collaboration & Brand Consistency

Coordinate with internal teams (sales, content, design, and product) to align campaigns with business goals. Ensure brand consistency across all digital channels.

Required Skills & Qualifications

Bachelor's degree in Marketing, Business, Communication, or a related field. 2-5 years of experience in digital marketing (for Manager: 5-8 years). Strong knowledge of SEO, SEM, PPC, and social media marketing. Hands-on experience with Google Ads, Facebook Business Manager, LinkedIn Ads, and email marketing tools. Proficiency in analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.). Excellent written and verbal communication skills. Strong creative and analytical mindset. Ability to work independently and in cross-functional teams.

Preferred Qualifications

Certification in Google Ads, Facebook Ads, or Digital Marketing. Experience in marketing automation and CRM tools. Basic knowledge of graphic design/video editing tools (Canva, Photoshop, Premiere Pro).

Key Attributes (Attitude & Personality)

Creative thinker with problem-solving ability. Data-driven decision-making approach. Strong organizational and time-management skills. Ability to adapt quickly in a fast-paced environment. Team player with a proactive attitude.

Perks & Benefits

Competitive salary and performance-based incentives. Opportunity to work on innovative projects in a fast-growing organization. Professional development, certifications, and training support. Flexible working culture and collaborative environment.
Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Health insurance
Work Location: In person