Job Description

Digital Marketing Specialist (Fashion Industry)

Location:

[Insert Location]

Job Type:

Full-time

Experience:

2-5 years preferred in Fashion/Lifestyle domain

Job Summary

We are looking for a highly motivated and creative

Digital Marketing Specialist

with strong expertise in

SEO

to join our fashion brand's marketing team. The ideal candidate should understand fashion trends, digital marketing tools, and be able to craft campaigns that increase visibility, traffic, and engagement.

Key Responsibilities

Plan, implement, and manage SEO strategies to boost organic search rankings and drive qualified traffic. Conduct keyword research, competitor analysis, and trend monitoring within the fashion/lifestyle niche. Optimize website content, blogs, landing pages, and product descriptions with targeted keywords. Collaborate with content creators and designers to produce engaging, SEO-friendly content. Monitor and report on website performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc. Stay updated with the latest fashion trends, audience behavior, and digital marketing best practices. Coordinate with eCommerce, PR, and design teams for aligned brand messaging and campaigns. Run A/B tests on CTAs, landing pages, and content performance to optimize user engagement and conversion. Build high-quality backlinks through ethical off-page SEO techniques.

Preferred Qualifications

Bachelor's degree in Marketing, Fashion, Communications, or a related field. 2-5 years of hands-on SEO/digital marketing experience; fashion or lifestyle industry preferred. Strong command of SEO tools (Yoast, SEMrush, Ahrefs, Moz, etc.). Good understanding of Google algorithms and ranking factors. Strong analytical skills with an eye for design and fashion. Basic knowledge of HTML, CSS, and CMS platforms (especially Shopify or WordPress). Excellent communication, writing, and team collaboration skills.

Must Have

Experience with influencer marketing and affiliate campaigns. Familiarity with paid digital ads (Google Ads, Meta Ads). Passion for fashion, trends, and storytelling.
Job Types: Full-time, Permanent

Pay: ₹10,631.10 - ₹40,000.69 per month

Benefits:

Paid sick time Paid time off
Schedule:

Day shift Fixed shift Morning shift
Work Location: In person