? He/she is required to have excellent leadership skills, a proven record of effective budget management, and in-depth knowledge of all marketing channels (Search, Social Media, Content, Email, and Display), digital tools and platforms.
? Responsible for building and managing the digital marketing team, leading all digital marketing initiatives from campaign ideation to execution, measurement and optimization and ensuring all digital efforts are integrated with relevant company functions to achieve company objectives.
? Responsible for developing and maximize lead generation, while staying ahead of industry trends and leveraging emerging technologies.
ROLES AND RESPONSIBILITES
Develop an overall digital marketing strategy and see through campaign implementation
Build, lead, and manage a team of Digital Marketing Managers/Executives
Set digital marketing KPIs and monitor team progress, ensuring digital marketing campaign and organizational objectives are met
Source for and work closely with digital agencies to ensure the digital marketing objectives and strategies are clearly communicated and aligned
Keep a close eye on the competition, determine realistic benchmarks, and develop strategies to gain a competitive edge
Communicate on a regular basis with all relevant stakeholders including sales & marketing teams and IT department to ensure all digital efforts are fully synced up
Plan and manage budget across all digital channels and platforms
Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI
Keep abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices
Constantly strive to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness
JOB REQUIREMENTS
Degree in Marketing or equivalent
At least 8 years of experience in digital marketing
Experience in recruiting, developing, and managing a team of digital marketers and/or supervisory role
Experience working with digital agencies
In-depth knowledge and experience using various digital marketing platforms a nd tools
Proven track record of effective budget planning and management
Experience interpreting analytics reports and producing actionable insights
Job Types: Full-time, Permanent
Pay: ?20,000.00 - ?25,000.00 per month
Work Location: In person
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