The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.
Key Responsibilities:
o Develop marketing strategies that align with the organization's business goals o Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertisingo Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)o Conduct market research and analyze trends to identify new opportunities and improve campaign performanceo Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experienceo Stay up-to-date with emerging digital marketing trends and technologies