Job Description

Role Overview:
We are looking for a Digital Marketing Specialist - Creative & Strategy with strong hands-on experience in end-to-end digital marketing, content creation, and campaign execution for Industrial, B2B, or Software-for-Industry domains. The role requires a combination of creative execution, strategic thinking, and industry understanding, with the ability to translate complex technical or industrial concepts into impactful marketing content.
Key Responsibilities:
Plan and execute creative strategies aligned with overall digital marketing goals

• Create and optimize marketing-focused videos, reels, shorts, and visual creatives
• Design graphics for social media, ads, branding, and promotional campaigns
• Translate marketing objectives into high-performing creative assets
• Use AI tools for ideation, creative support, and campaign optimization (with strong independent execution skills)
• Apply platform-specific strategies across LinkedIn, Instagram, YouTube, and other relevant platforms
• Analyze campaign performance and optimize creatives for engagement and conversions
• Stay updated with the latest digital marketing trends, formats, and algorithms

Required Skills & Qualifications:

• 3+ years of experience in digital marketing with a strong creative background
• Solid understanding of digital marketing fundamentals (branding, engagement, funnels, performance marketing)
• Proficiency in video editing and graphic designing tools (Adobe Premiere Pro, After Effects, Photoshop, Illustrator, Canva, etc.)
• Strong strategic and marketing mindset, beyond execution
• Hands-on experience using AI tools for creative and marketing enhancement
• Good analytical, planning, and problem-solving skills
• Portfolio of creatives is mandatory and must be shared along with the CV (videos, reels, graphics, campaigns, etc.)

Industry Experience Requirement (Mandatory)

• Prior experience working with Industrial, B2B, Enterprise, Manufacturing, Engineering, or Software-for-Industry companies
• Hands-on experience creating marketing creatives, videos, and digital campaigns for non-consumer, technical, or industry-focused audiences
• Strong understanding of B2B buyer journeys, longer sales cycles, and solution-based marketing
• Proven ability to translate complex technical or industrial concepts into clear, engaging, and effective marketing content

Skills Required