Digital Marketing Specialist

Year    Cuttack, OR, IN, India

Job Description

We are looking for a

results-driven Digital Marketing Specialist

to plan, execute, and optimize our online marketing efforts. The ideal candidate will manage digital campaigns across multiple platforms to increase brand awareness, generate leads, and drive business growth.

Key Responsibilities



Plan and execute digital marketing campaigns across

Google Ads, Facebook, Instagram, YouTube, and LinkedIn

Manage

SEO, SEM, PPC, and display advertising

campaigns Create and optimize

content for websites, blogs, email marketing, and social media

Analyze campaign performance using

Google Analytics, Search Console, and ad dashboards

Optimize website landing pages and conversion funnels Manage

social media accounts

, posting schedules, and engagement Coordinate with designers and developers for marketing creatives Conduct keyword research and competitor analysis Prepare

weekly/monthly performance reports

Stay updated with the latest digital marketing trends and tools

Required Skills & Qualifications



Bachelor's degree in

Marketing, Business, IT, or related field

Proven experience as a

Digital Marketing Specialist

or similar role Strong knowledge of

SEO, SEM, Google Ads, Facebook Ads

Experience with

Google Analytics, Tag Manager, Search Console

Understanding of

email marketing tools

(Mailchimp, Zoho, etc.) Basic knowledge of

HTML, CSS, and CMS platforms

(WordPress preferred) Excellent analytical and communication skills

Preferred Skills



Experience with

YouTube marketing & video ads

Knowledge of

marketing automation tools

Graphic design basics (Canva, Photoshop) Experience in

lead generation & conversion optimization


Key Performance Indicators (KPIs)



Website traffic growth Lead generation & conversion rate Ad campaign ROI Engagement rate on social media Search engine ranking improvements
Job Type: Full-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person

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Job Detail

  • Job Id
    JD5096644
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cuttack, OR, IN, India
  • Education
    Not mentioned
  • Experience
    Year