Job Description

Job Requirements and Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Qualifications / Skills:

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, and Licensing Requirements:

• Bachelor\xe2\x80\x99s or master\xe2\x80\x99s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Job Type: Full-time Salary: Up to \xe2\x82\xb915,000.00 per month Benefits:

• Leave encashment
• Paid sick time

Schedule:

• Day shift
• Weekend availability

Supplemental pay types:

• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor\'s (Preferred)

Experience:

• Total Work: 1 year (Preferred)
• Digital marketing: 1 year (Preferred)
• SEO: 1 year (Preferred)
• PPC Campaign Management: 1 year (Preferred)