RAMA Pure Water Pvt Ltd (Brand : Rama Water Filter ) Looking For Digital Marketing Expert. LOCATION: ADYAR, CHENNAI. DEPARTMENT: SALES & MARKETING Roles And Responsibilities: Build the digital advertising roadmap to help us achieve our annual pipeline and revenue goals while increasing awareness of the brand. Plan and execute advertising campaigns on Google, Facebook, Twitter, Bing. Amazon and other platforms. Deliver on monthly targets and KPIs including lead generation and efficiency (cost per lead). Should be expert in PPC , CPL and CPA Campaigns. Measure and assess results, and drive continuous improvement. Use feedback from user, sales and marketing teams to inform digital advertising campaigns. Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels. Provide creative ideas for content marketing and update websites. Collaborate with designers to improve user experience. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Requirements: 3+ years experience with digital advertising. Hands-on experience in planning and executing digital advertising campaigns on LinkedIn, Twitter, Facebook, and Google. Experience with marketing automation platforms. Excellent communication (written/verbal), presentation, and analytical skills. Highly organized and detail-oriented, with the ability to manage dozens of campaigns simultaneously and without error. Result-oriented, self-motivated, flexible, and a quick learner; able to operate in a fast-paced, collaborative environment.
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