Job Description

Role Overview

The Digital Marketing Manager will be responsible for leading, planning, executing, and optimizing all digital marketing initiatives to drive brand visibility, customer acquisition, and revenue growth. This role requires strong strategic thinking, hands-on execution, and expertise across performance marketing, social media, content, and analytics.

Key Responsibilities1. Strategy & Planning

Develop and execute data-driven digital marketing strategies aligned with business goals. Create annual and monthly digital marketing plans for brand growth and lead generation.

2. Performance & Paid Marketing

Manage and optimize paid campaigns across

Google Ads, Meta Ads, YouTube, Instagram, and other platforms

. Monitor CAC, ROAS, conversions, and campaign ROI. Run remarketing and retargeting campaigns.

3. Social Media & Content

Oversee content strategy for all social media platforms. Plan and execute engaging content calendars, reels, campaigns, and community engagement. Supervise designers, content writers, and video editors.

4. Website & SEO

Manage website updates, landing pages, and UI/UX improvements. Oversee SEO strategy: on-page, off-page, keywords, backlinks, and ranking growth. Improve search visibility and website traffic.

5. Email, WhatsApp & CRM Automation

Create performance-driven automation flows. Manage segmentation, drip campaigns, and engagement analytics.

6. Analytics & Reporting

Track performance using

Google Analytics, Meta Insights, Search Console, CRM

, etc. Generate weekly and monthly performance reports with actionable insights.

7. Team & Coordination

Lead and guide internal marketing team and external agencies. Coordinate with operations, sales, and leadership for campaign alignment.

Key Skills Required

Strong expertise in

Google Ads, Meta Ads, SEO, and social media marketing

Ability to manage budgets, optimize campaigns, and scale performance Strong knowledge of analytics tools Creative mindset with strong understanding of brand communication Excellent communication and leadership skills Ability to manage multiple projects and deadlines

Qualifications

Bachelor's degree in Marketing / Communications / Business or equivalent Digital marketing certifications preferred (Google, Meta, HubSpot) 4-8 years of digital marketing experience with proven results
Job Type: Full-time

Pay: ?35,000.00 - ?45,000.00 per month

Work Location: In person