Job Description

We're looking for a

Performance Marketing Specialist

who's passionate about driving measurable results through paid campaigns and local SEO. You'll be managing multiple client accounts across industries -- from lifestyle to events, and will be responsible for optimizing ad performance, tracking results, and ensuring maximum ROI.

Key Responsibilities

Plan, execute, and optimize

Meta (Facebook & Instagram)

ad campaigns. Manage and scale

Google Ads

(Search, Display, YouTube) with performance-focused strategies. Optimize and maintain

Google My Business (GMB)

listings for improved

local SEO rankings

. Conduct keyword research, competitor analysis, and implement on-page/off-page SEO tactics. Monitor daily campaign performance and create

weekly/monthly reports

with insights and action points. Collaborate with the creative and content teams to align ad creatives with campaign goals. Stay updated on the latest digital marketing trends, tools, and best practices.

Requirements

1-3 years of hands-on experience in

Meta Ads

,

Google Ads

, and

Local SEO

. Strong understanding of

CPC, CTR, ROAS, CPM, and conversion tracking

. Experience with

Google Analytics

,

Google Tag Manager

, and

Google Search Console

. Knowledge of

GMB optimization and local keyword ranking

strategies. Proficiency in preparing and presenting

performance reports

. Basic understanding of ad creatives and A/B testing. Self-motivated, data-driven, and detail-oriented mindset.
Job Type: Full-time

Pay: ₹10,743.52 - ₹30,761.38 per month

Experience:

Meta ads: 1 year (Preferred) SEO: 1 year (Preferred)
Work Location: In person