Job Description

About Innomatrics Technologies

Innomatrics Technologies is a creative and technology-driven company offering services in

web development, mobile app development, and digital marketing

. We work with growing brands and startups, focusing on performance, creativity, and data-driven marketing.

We are looking for a

Digital Marketing Executive

with

6 months to 1 year of hands-on experience

who is eager to grow across multiple digital marketing channels and work on real projects with measurable impact.

Role Overview

The ideal candidate should have practical exposure to

SEO, social media marketing, paid advertising, content marketing, email & WhatsApp marketing

, and

analytics & tracking

. You will work closely with senior marketers and contribute directly to campaign execution and optimization.

Key Responsibilities

Digital Marketing & Campaign Execution

Execute and optimize

digital marketing campaigns

across SEO, paid ads, social media, email, and WhatsApp. Support planning and implementation of

performance marketing strategies.

Social Media Marketing

Manage and grow company social media profiles (

Instagram, Facebook, LinkedIn, Google Business

). Create and publish posts, captions, creatives, reels, and stories. Monitor engagement, respond to comments/messages, and analyze insights.

Paid Ads (Performance Marketing)

Set up, manage, and optimize

Google Ads and Meta Ads

campaigns. Work on audience targeting, ad creatives, A/B testing, and budget monitoring. Track KPIs such as

CTR, CPC, CPL, conversions, and ROAS.

SEO & Content Marketing

Perform

keyword research and competitor analysis.

Implement

on-page SEO

(meta tags, content optimization, internal linking). Assist with blog publishing, landing page updates, and content improvements.

Email & WhatsApp Marketing

Execute

email and WhatsApp marketing campaigns.

Manage templates, content, scheduling, and basic automation. Track open rates, click-through rates, and conversions.

Analytics & Tracking (Critical Responsibility)

Monitor performance using

Google Analytics, Google Search Console, Meta Insights, and Ads dashboards.

Assist in

conversion tracking and event setup

(forms, leads, traffic). Prepare

weekly and monthly performance reports.

Analyze data to identify trends, issues, and optimization opportunities.

Collaboration

Work closely with

designers, developers, and content teams.

Support website updates using

WordPress or CMS platforms.

Stay updated with

digital marketing trends and best practices.

Skills & Requirements

Required Skills

6 months to 1 year of experience

in Digital Marketing or related role Working knowledge of: Social Media Marketing SEO fundamentals Google Ads & Meta Ads Content Marketing Hands-on experience with:

Canva

Google Analytics

Meta Business Manager

Understanding of

digital marketing KPIs and metrics

Good communication and teamwork skills

Nice-to-Have Skills

WordPress or CMS experience Email marketing tools (Mailchimp, Sendinblue, etc.) Basic video editing (CapCut, Filmora, Premiere Pro) Experience with short-form content (Reels, Shorts, Ads)

Qualifications

Any graduate (any discipline) Relevant work experience or internship preferred Certifications are a plus but not mandatory

Work Schedule & Job Details

Working Days:

Monday to Friday

Working Hours:

9:30 AM - 6:30 PM

Work Mode:

On-site / Hybrid / Remote (as applicable)

Weekly Off:

Saturday & Sunday

Probation Period:

As per company policy

Growth & Career Path

Performance-based

increments and promotions

Exposure to

advanced performance marketing and analytics

Opportunity to grow into

Senior Digital Marketing Executive / Performance Marketer / SEO Specialist

Long-term career growth with the organization

What We Offer

Real project ownership and accountability Mentorship from experienced marketers and developers Learning-focused and collaborative work culture Opportunity to build expertise across digital marketing domains
Job Types: Full-time, Permanent, Fresher

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits:

Flexible schedule Paid sick time
Work Location: In person