Job Description

Digital Marketing Specialist - B2B
Development Center: Ahmedabad, Gujarat, India
Headquarters: Dallas
Work Mode: Remote
About the Role
We're hiring a Digital Marketing Specialist to drive B2B demand generation across SEO, SEM, LinkedIn Ads, and content-led acquisition for Solvative's U.S. market.
This is a hands-on execution role focused on growth, optimization, and the delivery of clear performance insights.
Experience Required: 2-3 years (B2B or tech services)
Skills

• Strong knowledge of B2B SEO (technical, on-page, keyword strategy)

• Expertise in SEM/Google Ads for lead generation, optimization & reporting

• Experience running LinkedIn Ads for B2B campaigns

• Understanding of content marketing & funnel-based acquisition

• Ability to analyze performance data, build reports, and present insights

• Familiarity with marketing automation & CRM tools (HubSpot preferred)

• Basic understanding of GA4, Google Tag Manager, Search Console

Requirements

• 2-3 years of digital marketing experience (B2B/tech services advantage)

• Experience executing multi-channel campaigns with measurable impact

• Strong communication & project management skills

• Ability to collaborate in a fast-paced environment

• Understanding of U.S. market trends & buyer behavior (preferred)

• Ability to monitor website traffic & campaign performance via GA4, Looker Studio

• Support in planning & executing email marketing campaigns

• Track KPIs and prepare weekly/monthly performance reports.

• Collaborate with marketing teams to create ideas, optimize campaigns & meet the targets.

• Experience with UTM tagging, tracking QA, and dashboard reporting

• Strong content creation abilities (Canva)

• Excellent communication, analytical & problem-solving skills

• Ability to work independently and collaboratively in results-driven environments

Preferred Qualifications

• Degree in Marketing, Business, Communications, or related field

• Certifications in Google Ads, Meta Ads, SEO tools (added advantage)

What We Offer

• MacBooks for all team members

• Flexible working hours supporting work-life balance

• Opportunity to work on exciting, AI-driven projects

• Supportive and collaborative team culture

• Strong professional growth & learning opportunities

• Option for remote working, with office visits as required

• Travel & accommodation reimbursements for required office visits

Skills Required