: As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels. You will work closely with the marketing team to create engaging content, optimize campaigns, and analyze performance metrics to continually improve our digital strategies. The ideal candidate is creative, data-driven, and passionate about staying up-to-date with the latest digital marketing trends and technologies. Responsibilities:
Develop and implement digital marketing strategies to increase brand awareness, drive website traffic, and generate leads
Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, etc.
Create and curate engaging content for social media channels, website, email campaigns, and other digital platforms
Conduct keyword research and optimize website content for SEO to improve organic search rankings
Monitor and analyze campaign performance metrics using tools like Google Analytics, and provide actionable insights and recommendations
Stay informed about industry trends, best practices, and emerging technologies in digital marketing
Collaborate with cross-functional teams including design, content, and sales to ensure alignment and consistency across all marketing efforts
Stay up-to-date with digital marketing developments and trends
Requirements:
Bachelor\xe2\x80\x99s degree in Marketing, Communications, or related field
Proven work experience in digital marketing, with a strong understanding of digital marketing concepts and best practices
Experience managing digital advertising campaigns across platforms such as Google Ads, Facebook Ads Manager, etc.
Proficiency with digital marketing tools and platforms such as Google Analytics, SEO tools, email marketing platforms, etc.
Excellent written and verbal communication skills
Strong analytical skills with the ability to interpret data and derive actionable insights
Creative thinking and problem-solving skills
Ability to work independently as well as collaboratively in a fast-paced environment
Highly organized with strong attention to detail
Preferred Qualifications:
Experience with marketing automation platforms such as HubSpot, Marketo, etc.
Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications
Graphic design skills and experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
Job Type: Full-time Pay: \xe2\x82\xb910,482.00 - \xe2\x82\xb942,382.22 per month Benefits:
Food provided
Schedule:
Day shift
Education:
Bachelor\'s (Preferred)
Experience:
Digital marketing: 3 years (Preferred)
total work: 4 years (Preferred)
Work Location: In person
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