Job Description

We are seeking a talented and detail-oriented

Digital Marketing Specialist

to lead all digital marketing initiatives and manage the day-to-day operations of our Sridhara Electricals and Fragrances Store. This is a unique opportunity to own both marketing strategy and store management for a growing e-commerce business. You will be the sole digital marketing professional responsible for driving brand awareness, customer engagement, and sales across multiple digital platforms while maintaining a high-quality online store experience.

The ideal candidate will be a self-motivated, tech-savvy marketer with hands-on experience in e-commerce platforms, social media marketing, and local business optimization. You'll work independently with strong organizational and problem-solving skills while maintaining excellent attention to detail.

Key Responsibilities Digital Marketing Strategy & Execution

Develop and implement comprehensive digital marketing strategies across all online channels to increase brand visibility and drive traffic to the e-commerce store Conduct market research and competitor analysis to identify growth opportunities and emerging trends in the electricals and fragrances industry Create and manage integrated digital marketing campaigns that align with seasonal promotions, product launches, and business goals Monitor marketing performance metrics and KPIs (Key Performance Indicators) to measure ROI and optimize campaign effectiveness
Google My Business Management

Optimize and maintain the Google My Business/Google Business Profile with accurate, up-to-date information including business hours, address, contact details, and attributes Create and publish regular business updates, promotions, and seasonal offers on Google My Business Monitor and respond to customer reviews on Google with professional, timely replies Analyze Google My Business insights to understand customer search behavior and optimize listings for local visibility Implement local SEO best practices to improve ranking in local search results
Meta Marketing (Facebook & Instagram)

Develop and execute Facebook and Instagram marketing strategies, including organic content creation and paid advertising campaigns Create engaging, brand-aligned content for Meta platforms including images, videos, carousels, and reels Manage Meta ad campaigns with focus on audience targeting, budget optimization, and conversion tracking Set up and monitor Facebook Pixel and conversion tracking to measure campaign performance Build and nurture online communities through regular engagement, responding to comments, and fostering customer relationships Analyze Meta platform analytics to identify top-performing content and refine social media strategy
Shopify Store Management

Manage all aspects of the Shopify store to ensure optimal performance, user experience, and security Maintain accurate and appealing product listings with high-quality images, detailed descriptions, and correct pricing Optimize product pages and collections for search engines and user navigation Monitor and improve store conversion rates through A/B testing, checkout optimization, and user experience enhancements Set up and manage store promotions, discounts, and seasonal campaigns within Shopify Manage inventory updates, stock levels, and product availability Handle order management, process tracking, and customer communication related to orders Ensure Shopify integrations with payment gateways, shipping providers, and marketing tools are functioning correctly Regular website audits to identify and fix technical issues, broken links, and performance bottlenecks
Pinterest Marketing

Develop and execute Pinterest marketing strategy to drive traffic and sales, leveraging Pinterest's high purchase intent audience Create visually compelling Product Pins with optimized descriptions, pricing information, and direct links to product pages Build and organize Pinterest boards that align with product categories and customer interests Implement Pinterest SEO best practices including keyword optimization in pin titles, descriptions, and board names Manage Pinterest Ad campaigns to promote best-selling products and reach targeted audiences Monitor Pinterest analytics to track referral traffic, clicks, and conversions Utilize Pinterest Lens and visual search optimization to increase product discoverability Create lifestyle and inspirational content pins that showcase products in real-world applications
Email Marketing & Customer Communication

Develop and manage email marketing campaigns to promote new products, sales, and special offers Build and maintain email subscriber lists with focus on list growth and segmentation Create compelling email content that encourages customer engagement and repeat purchases Set up automated email sequences for welcome campaigns, abandoned cart recovery, and post-purchase follow-ups
Analytics, Reporting & Performance Tracking

Set up and maintain Google Analytics to track website traffic, user behavior, and conversion patterns Create monthly performance reports detailing marketing metrics, campaign results, and ROI across all digital channels Monitor key metrics including click-through rate (CTR), conversion rate, average order value (AOV), customer lifetime value (CLV), and return on ad spend (ROAS) Use data insights to make informed decisions and continuously optimize marketing strategies
Content Creation & Brand Management

Create original, high-quality visual content including product photography, graphics, and videos Develop compelling product descriptions and marketing copy that highlight features, benefits, and unique selling propositions Maintain brand consistency across all digital channels and touchpoints Design promotional banners, graphics, and visual assets for social media and website
Customer Service & Engagement

Respond promptly to customer inquiries across all platforms (Facebook, Instagram, email, Shopify) Address customer concerns and complaints professionally while maintaining brand reputation Build positive customer relationships and encourage repeat business through excellent service Collect customer feedback and use insights to improve products and services
Additional Responsibilities

Stay updated with latest digital marketing trends, platform changes, and best practices Manage digital marketing budget efficiently and report on spending and ROI Coordinate with suppliers and product teams to ensure accurate product information and timely updates Maintain organized records of marketing materials, performance data, and campaign archives Assist with business photography and content creation for products Handle routine store maintenance tasks including testing payment systems and monitoring site performance
Required Skills & QualificationsTechnical Skills

Google My Business/Google Business Profile:

Advanced proficiency in optimization, local SEO, and management

Meta Marketing Platforms:

Expert knowledge of Facebook Ads Manager, Instagram, business account management, pixel setup, and conversion tracking

Shopify:

Hands-on experience managing e-commerce stores, product listings, inventory, promotions, and integrations

Pinterest:

Proficiency in account setup, pin creation, board management, Pinterest Analytics, and ad campaigns

Google Analytics:

Ability to track, analyze, and report on website traffic and user behavior

Content Creation Tools:

Proficiency with design tools (Canva, Adobe Creative Suite) and basic video editing

Email Marketing Platforms:

Experience with platforms like Mailchimp, ConvertKit, or similar tools
E-Commerce & Marketing Knowledge

Proven experience managing e-commerce stores or running online businesses Strong understanding of e-commerce best practices, conversion rate optimization (CRO), and customer journey mapping Knowledge of digital marketing fundamentals including SEO, SEM, social media marketing, and email marketing Understanding of consumer behavior, market trends, and competitive landscape Experience with product-based businesses, preferably in retail, home improvement, lifestyle, or consumer goods
Professional Competencies

Excellent Written & Verbal Communication:

Clear, compelling writing for ads, social posts, product descriptions, and customer interactions

Analytical & Problem-Solving Skills:

Ability to interpret data, identify issues, and develop solutions

Time Management & Organization:

Strong ability to manage multiple campaigns, platforms, and tasks simultaneously

Attention to Detail:

Meticulous approach to product listings, content accuracy, and brand consistency

Self-Motivation & Independence:

Ability to work autonomously, set priorities, and meet deadlines without supervision

Customer-Centric Mindset:

Genuine commitment to understanding and serving customer needs

Adaptability:

Comfortable working in a fast-paced environment and quickly learning new tools and platforms

Project Management:

Ability to plan campaigns, manage timelines, and execute projects efficiently
Educational Background

Bachelor's degree in Marketing, Business, E-Commerce, Digital Media, or related field (or equivalent practical experience) Certification programs in Google Ads, Facebook Ads, or Shopify (preferred but not required) Relevant online courses or certifications in digital marketing (HubSpot Academy, Google Digital Garage, etc.)
Preferred Experience

1-3+ years of experience in digital marketing, e-commerce marketing, or online store management Experience managing multiple social media platforms simultaneously Prior experience with Google My Business for local businesses or retail stores Knowledge of SEO and basic HTML/CSS Experience with print-on-demand (POD) business models Background in design, photography, or content creation Experience with Dukaan or other Indian e-commerce platforms
Job Requirements & Working ConditionsWork Environment

Solo role: You will be the primary digital marketing professional and store manager Ability to handle all store responsibilities independently Flexible work hours with potential for occasional evening/weekend work during promotional campaigns or sales events Remote-friendly position with occasional onsite visits for product photography or store management tasks
Technical Requirements

Reliable internet connection and computer with necessary software (design tools, analytics platforms) Access to smartphone for mobile optimization testing and social media management Professional email address and digital accounts Ability to use multiple online tools, platforms, and software applications simultaneously
Key Performance Indicators (KPIs)

Website traffic and visitor growth month-over-month E-commerce conversion rate and average order value Social media engagement rates, follower growth, and reach Email marketing open rates and click-through rates Google My Business profile views, calls, and direction requests Customer acquisition cost (CAC) and customer lifetime value (CLV) Return on ad spend (ROAS) for paid campaigns Customer satisfaction and repeat purchase rate
What Makes You a Great Fit

You're passionate about digital marketing and e-commerce You have strong organizational skills and can manage multiple tasks simultaneously You're naturally curious about data and enjoy analyzing metrics to improve performance You're creative and can develop engaging marketing content and campaigns You're customer-focused and enjoy building relationships You're comfortable learning new platforms and tools independently You're detail-oriented and maintain high standards of quality and accuracy You're self-motivated and thrive working independently You have a genuine interest in electrical products, home improvement, or fragrances You're enthusiastic about growing a business and seeing direct impact from your work
Job Types: Full-time, Fresher

Pay: ₹8,000.00 - ₹10,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person