Job Description

We are looking for an experienced and strategic

Senior Digital Marketing Specialist

to lead our digital marketing efforts and drive measurable results. This role requires a deep understanding of digital marketing channels, tools, and trends, combined with a data-driven approach to optimize campaign performance. The ideal candidate will also mentor junior team members and collaborate with cross-functional teams to achieve business objectives.

Key Responsibilities:

Digital Marketing Strategy Development:

Create and implement comprehensive digital marketing strategies to meet business goals, including lead generation, brand awareness, and customer engagement. Develop a robust digital presence by integrating SEO, SEM, PPC, social media, email marketing, and content marketing.
CampaignPlanning and Execution:

Plan and manage high-budget ad campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube. Leverage A/B testing, audience segmentation, and retargeting strategies to improve campaign performance and ROI.
Search Engine Optimization (SEO):

Oversee and execute advanced on-page and off-page SEO strategies to enhance organic rankings. Conduct competitor analysis, keyword research, and performance audits to improve search visibility.
Social Media and Content Marketing:

Lead the development of engaging and visually appealing content for social media platforms and websites. Identify trends and insights to tailor content for maximum engagement.
Analytics and Reporting:

Utilize tools such as Google Analytics, Google Tag Manager, and other analytics platforms to track, analyze, and report on campaign performance. Provide detailed reports with actionable insights to optimize strategies and improve KPIs like CTR, conversion rates, and CAC (Customer Acquisition Cost).
Team Collaboration:

Collaborate with content creators, designers, and the sales team to maintain cohesive messaging across all channels.

Budget Management:

Manage and allocate budgets for digital campaigns effectively to maximize ROI.

Innovation and Trend Adoption:

Stay informed about emerging digital marketing tools, platforms, and techniques to drive innovation. Test and adopt new strategies to maintain a competitive edge in the market.

Required Skills:

Technical Skills:

Expertise in Google Ads, Facebook Business Manager, LinkedIn Ads, and other digital ad platforms.

Proficient in SEO, SEM, and analytics tools (Google Analytics, SEMrush, Ahrefs, etc.).

Soft Skills:

Strong leadership and team management abilities.

Excellent communication, analytical, and problem-solving skills.

Creative thinking with a customer-centric mindset.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

Health insurance Leave encashment Life insurance Provident Fund
Experience:

Digital marketing: 3 years (Preferred)
Work Location: In person