Job Description

TIPS-G is India's leading platform for practical skill development and early career empowerment. We specialize in providing job-oriented, practical higher education that helps students transition seamlessly into the workforce. We are looking for a passionate and skilled

Digital Marketing Specialist cum Trainer

to join our team at TIPS-G Alwar.

Role Overview

The

Digital Marketing Specialist cum Trainer

will play a dual role - managing and executing digital marketing campaigns for TIPS-G while also training and mentoring students in the field of digital marketing. The ideal candidate should have strong industry experience, hands-on knowledge of tools and platforms, and the ability to teach students in a practical and engaging way.

Key ResponsibilitiesAs a Digital Marketing Specialist

Plan, execute, and monitor digital marketing campaigns across SEO, SEM, Social Media, Email Marketing, and Paid Ads. Manage social media presence (Facebook, Instagram, LinkedIn, YouTube, etc.) to boost brand visibility and engagement. Conduct keyword research, optimize website content, and manage Google Analytics/Google Ads. Drive lead generation campaigns for admissions and brand growth. Analyze performance metrics and prepare detailed reports. Collaborate with the academic and admissions teams for promotional campaigns.

As a Trainer

Design and deliver engaging training sessions on Digital Marketing concepts including SEO, Google Ads, Facebook Ads, Social Media Marketing, Content Marketing, Email Marketing, and Analytics. Prepare training materials, assignments, and case studies for students. Guide students through hands-on projects and campaigns to ensure practical learning. Stay updated with the latest digital marketing trends, tools, and algorithms to provide current industry knowledge. Mentor students in career development, projects, and placement preparation.

Required Skills & Qualifications

Bachelor's/Master's degree in Marketing, Business, or a related field. 1+ years of proven experience in Digital Marketing (agency or in-house). Practical expertise in SEO, Google Ads, Facebook Ads, Analytics, and Content Marketing. Experience in training/teaching will be an added advantage. Strong communication, presentation, and mentoring skills. Ability to manage multiple responsibilities (campaigns + training).

What We Offer

Competitive salary with performance-based incentives. Opportunity to train and inspire the next generation of digital marketers. A collaborative and growth-oriented work environment. Access to the latest digital marketing tools and resources.

How to Apply

Interested candidates can send their resume and portfolio to

hrtipsg@gmail.com

with the subject line:

Application for Digital Marketing Specialist cum Trainer - TIPS-G Alwar.

Job Types: Full-time, Permanent

Pay: ₹11,840.33 - ₹30,680.60 per month

Benefits:

Leave encashment
Work Location: In person