Job Description

Job Title: Digital Marketing Specialist

We are looking for a creative, analytical and experienced Digital Marketing Specialist to join our team! As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies.

Associate must have following skills

• Developing and implementing a digital marketing strategy
• Creating visual concepts for promotional activities
• Managing the digital marketing calendar
• Maintaining the online presence and reputation of the company
• Overseeing the creation and maintenance of social media content
• Tracking digital marketing performance
• Creating and updating digital marketing reports
• Overseeing the digital marketing budget
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

• Minimum of a Bachelors Degree in Marketing or similar field
• Minimum of 3 years of experience as a Digital Marketing Specialist or similar role
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords etc.)
• Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
• Experience with digital marketing automation software
• Experience in marketing data analytics and tools
• Experience with Google Ads and Google Analytics
• Knowledge of web publishing
• Proficiency with SEO tools
• Superb verbal and written communication skills
• Strong interpersonal skills
• Strong problem-solving skills
• Ability to work well in a team environment
• Strong time management skills
• Excellent multitasking skills
• Strong analytical skills
• Highly developed attention to detail
• Ability to work in a fast-paced environment
• Ability to prioritize tasks and meet deadlines

Expertia AI Technologies