Job Description

If you've been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!The Digital Marketing Specialist is a strategic member of the marketing team. They are responsible for developing, overseeing and optimizing digital marketing initiatives to maximize brand awareness, ecommerce sales and lead conversion through paid ad channels.

• Develop, implement, and lead paid media strategy for various channels (including Google Ads, YouTube, LinkedIn, Facebook/Instagram, retail channels (such as Amazon) and other third-party ad sources (such as editorial sites and event sponsorships) to build brand awareness, generate e-commerce sales and qualified leads.

• Oversee and manage agency partners and third-party retail sites as it relates to paid ads

• Define, analyze and optimize on important metrics for paid media performance. Provide monthly campaign reports on project KPIs including brand awareness and overall return on advertising spend

• Advise and manage paid ads budgetary goals

• Measure the success of every paid media campaign based on the performance of account KPIs.

• Work with manager and designer to bring the most effective ads to market

• Ensure the precise and seamless execution of paid media strategies

• Drive clear revenue growth through paid media strategies and tactics

• Identify, negotiate and manage strategic media placements for brand growth, lead generation programs and other promotional efforts based on segment objectives

• Stay up to date with the latest paid media best practices and technologies. Brainstorm and collaborate with internal teams on new ideas and tactics

*Qualifications*

• 3-5 years of experience in developing and implementing digital marketing strategies

• Manage all aspects of PPC campaigns including search, display, paid social and retargeting.

• Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads

• Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices

• Proven record of successful budget management and management of advertising channels to meet target KPIs thresholds necessary for the businesses' success

• Critical thinker and problem-solver

• Strong analytical skills

• Experience in agency relationships and management

• Highly creative yet process-driven and relies on data to make decisions

• Strong project management skills and experience working in a deadline driven work environment

• Proven experience evaluating and negotiating media placements

• Team player

• Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies

• Compliance is a condition of employment and is considered an element of job performance

Job Type: Full-timeSalary: ?20,000.00 - ?50,000.00 per monthSchedule:

• Day shift

COVID-19 considerations:
As Per Government RulesAbility to commute/relocate:

• Dwarka, Delhi, Delhi, New Delhi - 110045, Delhi: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Paid Ad Campaigns Experience

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)
• total work: 3 years (Preferred)