A Digital Marketing Specialist with expertise in Meta Ads and Performance Marketing is responsible for planning, executing, and optimizing paid campaigns across platforms like Facebook and Instagram. They manage audience targeting, budget allocation, and A/B testing to drive traffic, leads, and conversions. The role involves continuous performance analysis using tools like Meta Ads Manager and Google Analytics to maximize ROI and ensure effective campaign delivery. Strong analytical skills, strategic thinking, and hands-on experience with digital ad platforms are essential.
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Job Title : Digital Marketing Specialist
Job Summary:
We are looking for a skilled Digital Marketing Specialist with hands-on experience in Meta Ads and Performance Marketing. The ideal candidate will be responsible for creating, managing, and optimizing paid advertising campaigns across Facebook, Instagram, and other digital channels. They will focus on driving measurable results such as traffic, leads, and conversions while maintaining efficient budget management. Strong analytical skills, creativity, and a data-driven mindset are essential to ensure high campaign performance and return on investment (ROI).
Responsibilities:
Plan, execute, and optimize paid ad campaigns on Meta platforms (Facebook & Instagram).
Develop and manage targeting strategies, including custom and lookalike audiences.