Job Description

1. Social Media Management :- Assist in creating and posting content on platforms like Instagram, Facebook, LinkedIn, and YouTube.- Monitor engagement, respond to comments, and track page insights.- Schedule posts using basic tools like Buffer, Hootsuite, or Meta Business Suite.- Research trends and competitor content to propose new ideas.2. Content Creation & Coordination :- Draft captions, short blogs, emailers, and creatives in coordination with designers.- Work with the design team to create banners, reels, infographics, and ads.- Proofread content to ensure consistency in brand tone.3. SEO & Website Support :- Assist in keyword research using free/basic tools.- Coordinate with the team to update website content, meta descriptions, and blogs.- Monitor search rankings and suggest improvements.4. Performance Marketing (Basic Involvement)- Support the execution of basic ad campaigns on Google Ads, Meta Ads, etc.- Track daily campaign performance metrics and maintain reports.- Assist in A/B testing for creatives and targeting.5. Email & WhatsApp Marketing :- Help segment email lists and schedule campaigns.- Draft newsletters or promotional emails.- Track opens, clicks, and conversions.- Coordinate bulk WhatsApp outreach using approved platforms.- Suggest content themes, offers, or strategies based on findings.6. Lead Generation Support :- Assist in basic outreach on LinkedIn, WhatsApp, or targeted groups.- Maintain lead lists in Excel/CRM tools.- Follow up with warm leads with templated messages.7. Analytics & Reporting :- Track basic performance metrics: followers, reach, impressions, CTR, and leads.- Maintain weekly and monthly marketing performance reports.- Help prepare insights and recommendations.8. Coordination with Teams :- Collaborate with the sales and product teams for campaign alignment.- Support the marketing manager with day-to-day execution.- Participate in brainstorming sessions and idea discussions.9. Event & Campaign Support :- Assist with online campaigns, webinars, festive promotions, and launches.- Coordinate with influencers or affiliate partners.10. Market & Competitor Research :- Track competitor activities, pricing, positioning, and content.- Suggest content themes, offers, or strategies based on findings (ref:updazz.com)

Skills Required