Job Description

- Position Title: Digital Marketing Specialist I/II- Location: Remote (Work from Home for first 6 months; hybrid/onsite thereafter as per business need)- Employment Type: Full-timeAbout the Role:We are looking for energetic and results-driven Marketing Specialists with a strong focus on Social Media and Digital Marketing. This role will be responsible for managing brand presence, running paid campaigns, and driving qualified leads through platforms such as Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn. The position also requires managing content calendars, optimizing campaigns, and ensuring consistent brand communication across digital platforms.The role is offered as a Work from Home opportunity for the initial 6 months, after which it may transition into a hybrid/onsite setup.Key Responsibilities (for both I & II):- Plan, execute, and optimize social media marketing campaigns across Google, Meta (Facebook & Instagram), and LinkedIn.- Support content creation & scheduling for company pages on LinkedIn, Instagram, and Facebook.- Execute SMO strategies to build organic engagement and audience growth.- Monitor campaign performance, analyze data, and prepare performance reports with actionable insights.- Collaborate with internal stakeholders (design, sales, and HR teams) to align content with business goals.- Research market trends, competitor activities, and new digital tools to enhance campaign effectiveness.- Maintain brand consistency across all social media channels.Differentiation between Specialist I & II:Marketing Specialist I (2-3 years' experience):- Execute day-to-day social media activities, campaign setups, and reporting.- Support the development of ad creatives, copy, and campaign ideas.- Focus primarily on execution and monitoring of campaigns.- Learn and apply optimization techniques with guidance.Marketing Specialist II (3-5 years' experience):- Take ownership of campaign strategy, planning, and execution.- Independently manage paid ad campaigns (Google, Meta, LinkedIn) for lead generation.- Lead content strategy and calendar management across platforms.- Mentor junior team members and coordinate with cross-functional teams.- Optimize campaigns based on data insights to maximize ROI.'Required Skills & Competencies:- Hands-on experience with Google Ads, Meta Ads, and LinkedIn Campaign Manager.- Knowledge of SMO, SEO basics, and analytics tools (Google Analytics, Meta Business Suite, LinkedIn Analytics).- Strong copywriting and creative content management skills.- Analytical mindset with the ability to interpret campaign data and optimize accordingly.- Ability to manage multiple campaigns in a fast-paced digital environment.Qualifications & Experience:- Bachelor's/Master's degree in Marketing, Business, Communication, or related field.- Marketing Specialist I: 2-3 years of relevant digital marketing experience.- Marketing Specialist II: 3-5 years of proven expertise in paid ads, social media, and lead generation.What We Offer:- Work from Home for initial 6 months.- Dynamic and collaborative work culture.- Growth opportunities across diverse digital campaigns.- Competitive salary and performance-based incentives. (ref:updazz.com)

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