We are seeking a dynamic and creative Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing online marketing strategies to drive traffic, generate leads, and enhance brand awareness across all digital channels.Key Responsibilities:- Develop and execute digital marketing campaigns across various channels (Google Ads, Meta, LinkedIn, Instagram, etc.).- Manage and optimize SEO/SEM strategies to improve website ranking and organic reach.- Plan and execute social media marketing campaigns to increase engagement and followers.- Create, manage, and monitor paid advertising campaigns (PPC, display, retargeting).- Conduct keyword research and performance analysis to optimize content and ad performance.- Track, analyze, and report campaign performance using Google Analytics and other tools.- Collaborate with content, design, and sales teams to align marketing efforts with business goals.- Stay updated with the latest digital marketing trends, tools, and best practices. (ref:updazz.com)
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