Job Description

Looking out people preferably from Agency Background and can Join us immediately.We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.- The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Meta, Yahoo and Bing, as well as other search and display marketing engines.- A successful SEM Specialist will effectively manage the paid search budget, Marketing team in order to maximize ROI, drive traffic, and customers.Responsibilities :- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.- Track, report, and analyze website analytics and PPC initiatives and campaigns.- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.- Optimize copy and landing pages for paid search engine marketing campaigns.- Perform ongoing paid keyword discovery, expansion and optimization.- Research and analyze competitor advertising links.Requirements- :- Proven SEM experience and success managing PPC campaigns across Google, Meta, Yahoo and Bing- Well-versed in performance marketing, conversion, and online customer acquisition- Up to date with the latest trends and best practices in search engine marketing- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)- Experience with website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends)- Strong analytical skills and experience generating SEM reports.- Familiarity with A/B and multivariate experiments.- Working knowledge of HTML, CSS, and JavaScript development and constraints.- BS/MS degree in Marketing or a quantitative, test-driven field. (ref:updazz.com)

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