Job Description

Responsibilities:- Campaign Management: Developing and executing digital marketing campaigns across multiple channels like social media, email, search engines, and display advertising. - Content Creation: Creating engaging content (e.g., blog posts, social media updates, website copy) to attract and retain customers. - SEO/SEM: Optimizing website content and structure to improve search engine rankings (SEO) and managing paid search campaigns (SEM). - Social Media Marketing: Managing social media presence, engaging with followers, and running social media campaigns. - Email Marketing: Creating and sending email marketing campaigns to nurture leads and engage subscribers. - Analytics and Reporting: Utilizing web analytics tools (e.g., Google Analytics) to track performance, analyze data, and generate reports on campaign effectiveness. - Trend Monitoring: Staying informed about the latest digital marketing trends, best practices, and competitor activities. - Collaboration: Working with other teams (e.g., sales, product development) to ensure alignment and consistency in marketing efforts. - Budget Management: Managing and adhering to the digital marketing budget. Skills:- Technical Skills: Proficiency in SEO, SEM, social media marketing, email marketing, and web analytics tools. - Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions. - Content Creation Skills: Ability to write compelling and engaging content for various digital channels. - Communication Skills: Excellent written and verbal communication skills for collaborating with teams and communicating with clients. - Creativity: Ability to develop innovative and engaging marketing campaigns. Common Job Titles:- Digital Marketing Specialist- Digital Marketing Manager- Digital Marketing Executive- Digital Marketing Officer- Social Media Manager- Content Marketing Manage (ref:updazz.com)