1-3 Years (Startup or fast-paced environment preferred)
About Us
We are a
fast-growing startup
driven by innovation and creativity, building [brief about your product/service/industry, e.g., "cutting-edge AI solutions for small businesses"]. We're looking for a dynamic
Social Media Specialist
who thrives in a startup culture, loves experimenting with content, and can turn ideas into engaging digital conversations.
Role Overview
As our
Social Media Specialist
, you'll own the brand's voice across multiple platforms. You will plan, create, and execute
highly engaging social media campaigns
, grow our online community, and convert followers into loyal customers and advocates.
Key Responsibilities
Strategy & Planning
Develop and execute a
data-driven social media strategy
aligned with brand goals.
Identify emerging trends, tools, and platforms relevant to the startup's audience.
Content Creation & Management
Create
eye-catching posts, videos, reels, and stories
for platforms like Instagram, LinkedIn, X (Twitter), Facebook, and YouTube/Shorts.
Collaborate with design and product teams for
creative campaigns, product launches, and storytelling
.
Write compelling
captions, blogs, and ad copy
that resonate with our audience.
Community Building
Engage with followers, respond to comments/messages, and build an
active and loyal online community
.
Identify and manage influencer partnerships, collaborations, and user-generated content.
Analytics & Growth
Track KPIs (reach, engagement, conversions) and optimize content for
organic and paid growth
.
Manage social media ad campaigns, budget allocation, and A/B testing.
Requirements
Proven experience in
social media management
(startup or agency experience is a plus).
Strong knowledge of platforms like
Instagram, LinkedIn, TikTok, Facebook, Twitter/X, YouTube, and emerging channels
.
Proficiency in tools such as
Canva, Adobe Suite, Figma, Buffer, Hootsuite, or Later
.
Familiarity with
analytics tools
(Meta Business Suite, Google Analytics, Sprout Social).
Excellent copywriting, storytelling, and content ideation skills.
Ability to work in a
fast-paced, evolving startup environment
with minimal supervision.
Creativity, adaptability, and a
growth mindset
.
Nice-to-Have
Experience in
performance marketing
(Google Ads, Meta Ads, LinkedIn Ads).
Basic skills in
video editing/reels production
(CapCut, Premiere Pro, Final Cut).
Knowledge of
SEO, email marketing, or community platforms
(Discord, Slack).
Why Join Us
Be part of a
high-energy startup
where your ideas directly impact growth.
Opportunity to experiment and
shape the brand's digital identity
.
Flexible work environment and a chance to grow into a
leadership role
as we scale.
Job Type: Full-time
Pay: ₹15,000.00 - ₹50,000.00 per month
Language:
Tamil (Preferred)
Work Location: In person
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