Job Description

Job Title: Digital Marketing Executive / Social Media Marketing Executive

Company:

IKRAFT INTERIOR PROJECTS INDIA PVT LTD

Location:

Hyderabad, Telangana (Work from Office)

Date Posted:

25 September 2025

Website:

www.ikraft.co.in

Industry:

Interior Design / Contracting / Construction

Salary Range:

?18,000 - ?25,000 per month (based on experience & demonstrated skill set)

About IKRAFT

IKRAFT Interior Projects India Pvt. Ltd. is a reputed interior contracting and fit-out company delivering turnkey interior projects for commercial, retail, and residential spaces. With a strong in-house design and execution team, a dedicated modular furniture manufacturing unit, and a commitment to innovation and timely delivery, IKRAFT has earned the trust of top brands and clients across India.

Role Overview

We are now expanding our

digital footprint

and seeking a

Digital Marketing & Social Media Executive

who will be responsible for planning, executing, and managing all digital marketing activities for the IKRAFT brand.
This includes

social media management

,

SEO

,

Google Ads

,

Meta Ads

,

content marketing

,

email marketing

,

analytics tracking

, and

brand reputation management

.

This is

not a content-only role

-- the candidate should be able to

strategize, execute, analyze

, and

report

results across multiple channels & generate measurable results through online platforms

Key Responsibilities

1. Social Media Strategy & Management

Plan, create, and schedule engaging content across

Instagram, Facebook, LinkedIn, Pinterest, and X (Twitter)

. Conceptualize and produce

reels, videos, and visual stories

relevant to interior design and architecture trends. Maintain brand consistency in tone, visuals, and messaging. Engage with followers, respond to queries, manage DMs, and handle reputation management.

2. Digital Advertising & Lead Generation

Plan and execute

paid campaigns

on

Google Ads, Meta Ads, and LinkedIn Ads

. Manage

ad budgets, A/B testing, and conversion tracking

. Optimize campaigns for maximum ROI and quality lead generation. Work closely with the sales team to align ad campaigns with business objectives.

3. Search Engine Optimization (SEO)

Conduct

keyword research

, optimize website pages, and improve organic ranking. Collaborate with developers or designers to improve

on-page SEO and site performance

. Monitor analytics through

Google Analytics, Search Console, SEMrush/Ahrefs

. Create backlinks, manage citations, and track local SEO performance.

4. Content & Email Marketing

Draft

marketing emails, newsletters, and drip campaigns

for leads and clients. Write

blogs, case studies, and project updates

to build credibility and drive website traffic. Coordinate with photographers and project teams to source quality visuals for marketing use.

5. Analytics, Research & Reporting

Measure key metrics such as

reach, engagement, CTR, CPC, bounce rate, conversions

, etc. Prepare

weekly and monthly performance reports

for management review. Suggest actionable insights for improving marketing efficiency.

6. Additional Responsibilities

Oversee

online reputation management (ORM)

-- handle reviews and brand mentions. Research

new tools, platforms, and trends

to keep IKRAFT digitally ahead. Support in

brochure design, presentation decks, and event marketing

as required. Coordinate with external vendors or agencies when needed.

Required Skills

Bachelor's Degree

in

Marketing, Mass Communication, Journalism, Business Administration

, or

equivalent

.

1-3 years

of hands-on experience in

Digital Marketing, Social Media Management, and SEO

. Good understanding of

SEO, Google Ads, Meta Ads

, and

social media strategy

. Knowledge of

email marketing

tools like Mailchimp or HubSpot. Proven ability to

create, manage, and optimize paid ad campaigns

(Google & Meta). Proficiency with tools like:

Meta Business Suite

,

Google Ads

,

Google Analytics

,

Canva

,

WordPress

,

SEMrush, Ahrefs

or similar platforms. Excellent

English communication skills

(verbal & written). Ability to travel occasionally to

project sites

for content creation (photos/videos).

Preferred / Desirable Skills

Certification in

Google Digital Marketing

,

Meta Blueprint

, or

HubSpot

. Basic

graphic design and video editing skills

(Adobe Creative Suite, CapCut, Canva Pro). Understanding of

Interior Design or Real Estate industry

(preferred but not mandatory). Knowledge of

CRM / Lead Management Systems

(Zoho, HubSpot, etc.). Experience in

marketing automation tools

and

remarketing campaigns

.

Job Type & Working Conditions

Type:

Full-time, On-site

Location:

Hyderabad, Telangana

Timings:

Monday to Saturday (9:30 AM - 6:30 PM)

Experience Required:

1-3 years (relevant industry preferred)

Language Requirement:

English (mandatory), Telugu/Hindi (preferred)

Compensation:

?18,000 - ?25,000 per month, depending on experience & expertise

Additional Requirements

Must be willing to work from the Hyderabad office (on-site). Must have a portfolio of previous campaigns or business pages handled. Should be open to travel for photo/video content creation.

Selection Process

Resume & Portfolio Screening Short Interview (with practical task) Final Interview with Management

Disqualifiers

Candidates with only internship experience or looking for remote/freelance work will not be considered.
Applicants must have practical, hands-on experience managing campaigns and SEO.

Job Type: Full-time

Pay: ?18,000.00 - ?26,000.00 per month

Benefits:

Commuter assistance
Application Question(s):

Have you handled paid ad campaigns (Google Ads / Meta Ads)? Please specify budget and platforms Can you share links to business pages or campaigns you have managed? Bachelor's Degree in Marketing, Mass Communication, Journalism, Business Administration, or equivalent is mandatory - do you have it?
Education:

Bachelor's (Required)
Experience:

creating social media posts, reels, and ad campaigns?: 2 years (Required) Digital Marketing / Social Media Management?: 1 year (Required) SEO optimization or keyword strategy: 1 year (Required) Canva, Google Ads, Meta Business Suite, etc.: 1 year (Required)
Work Location: In person