Job Description

Digital Marketing / Social Marketing Executive

Location: India
Full-Time | Salary:

?60,000 - ?80,000 per month

(based on experience)

About the Role

We are looking for a

Digital Marketing / Social Marketing Executive

with strong expertise in SEO, website management, social media strategy, and performance marketing. This role requires a mix of technical digital skills, creativity, and data-driven thinking to enhance brand visibility, engagement, and lead generation.

The ideal candidate will independently manage

multi-platform campaigns, website SEO, and CEO branding

while collaborating with agencies, vendors, and internal stakeholders.

Key Responsibilities

1.

Digital Marketing

Collaborate with agencies to develop a new website and SEO strategy. Maintain and update website content (page builds, video galleries, press releases, blogs). Monitor website analytics and implement traffic growth strategies. Conduct SEO audits; drive

on-page, off-page, and local SEO

improvements. Optimize lead generation via

social media posts, ads, and campaigns

. Plan and execute

email and WhatsApp outreach campaigns

. Run

performance marketing campaigns

across multiple platforms.
2.

Social Media Management

Develop and execute engagement strategies for

Instagram, YouTube, Twitter (X), and LinkedIn

. Manage content strategy for

CEO's LinkedIn and Twitter handles

. Plan digital campaigns to increase

follower base & engagement metrics

. Run

organic + paid campaigns

, boosting posts and ads to targeted audiences.

Technical Skills Required

Social Media Strategy & Management (Instagram, YouTube, Twitter/X, LinkedIn, Meta). Website Management & CMS Platforms. SEO (on-page, off-page, local SEO) + Analytics tools. Email Marketing & WhatsApp Campaign Tools. Hands-on experience with

performance marketing, paid campaigns, and lead generation

. Familiarity with content creation and ad management across platforms.

Soft Skills Required

Creativity and innovation in campaign planning. Strong analytical mindset to track engagement & ROI. Effective collaboration with agencies, partners, and internal teams. Ability to adapt and solve problems in a fast-paced environment. Ownership mindset with proactive execution.

Education & Experience

Bachelor's degree in

Marketing, Communications, Business, or related field

(Mandatory).

5+ years of experience

in digital marketing, social media management, or brand communications. Prior experience in

social impact, education, or non-profit sectors

is a plus.

Compensation

Salary:

?60,000 - ?80,000 per month

(depending on skills & experience).

Job Types: Full-time, Permanent

Pay: ₹30,323.42 - ₹80,912.55 per month

Benefits:

Health insurance Life insurance Paid sick time
Work Location: In person