Job Description

Roles & Responsibilities

Plan, execute, and manage

digital marketing campaigns

across SEO, social media, email, and web platforms. Develop and optimize

website content

(WordPress) and landing pages for SEO and user engagement. Create engaging

social media content

(posts, infographics, short-form videos, stories) using

Canva

and other creative tools. Manage and grow presence across

Facebook, Instagram, LinkedIn, and emerging platforms

with organic strategies. Execute

email marketing campaigns

via Mailchimp and similar tools for lead nurturing. Conduct keyword research and use tools like

SEMrush, Ahrefs, MOZ

for SEO optimization and competitor analysis. Track and analyze campaign performance using

Google Analytics 4 (GA4)

,

Google Tag Manager (GTM)

, and reporting dashboards. Assist in

setting up and optimizing paid campaigns

(Google Ads, Meta Ads, LinkedIn Ads) as the company expands into paid media. Stay updated with the latest

digital marketing and AI tools

(ChatGPT, Gemini, Canva AI, etc.) to improve content creation, SEO, and reporting workflows. Collaborate on

content writing

for blogs, websites, and social platforms. Manage multiple projects with strong

time management

and

self-ownership

.

Required Skills & Qualifications

Minimum

1 year of experience

in digital marketing. Strong knowledge of

SEO, content marketing, and organic social media

strategies. Hands-on experience with

Canva, Mailchimp, WordPress, GTM, GA4

. Basic to intermediate understanding of

Google Ads, Meta Ads, LinkedIn Ads

. Experience with SEO tools like

SEMrush, Ahrefs, MOZ

. Ability to

write, edit, and optimize content

for websites, blogs, and social media. Strong

analytical mindset

with ability to interpret campaign data and create actionable insights. Familiarity with

AI tools

(ChatGPT, Gemini, etc.) to enhance efficiency in content creation and analysis. Excellent communication and teamwork skills. A

self-learner

who keeps up with the latest digital marketing and AI trends.

Preferred Skills

Creative eye for design and social media storytelling. Basic knowledge of video editing tools (desirable but not mandatory). Previous experience working in a digital agency or IT/software industry is a plus.
Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person