Job Description

We are looking for a Marketing Head who can build and scale brand presence across digital platforms, manage websites, drive influencer and brand collaborations, and lead exhibitions & activations. The ideal candidate understands premium D2C consumer behaviour and can handle two fast-growing brands simultaneously.- Lead performance marketing across Meta, Google, YouTube & remarketing channels.- Build strong content calendars, creative briefs, and storytelling across all platforms.- Track analytics, optimize ROAS, CAC, and drive growth-focused campaigns- Manage and optimize Shopify/WordPress websites for both brands. - Oversee UI/UX improvements, SEO, landing pages, funnels, CRO, and cart recovery. - Ensure seamless product listings, reviews, tracking & conversions.- Build partnerships with key influencers in wellness, gifting, food, lifestyle & fitness. - Manage paid + barter collaborations, briefs, timelines, and performance metrics. - Develop ambassador and affiliate programs. - Identify and close brand-to-brand collaborations with wellness brands, lifestyle companies, fitness studios, cafes, hotels, coworking spaces, and corporate partners. - Build cross-promotional campaigns to drive visibility and sampling. - Manage co-branded packaging, co-created SKUs, bundling projects & festive tie-ups. - Create partnerships for giveaways, launches, events, and online + offline activations. - Plan and execute all exhibitions, B2B fairs, pop-ups, and brand events. - Handle booth design, logistics, sampling strategy & lead capture. - Coordinate product displays, banners, and brand experience elements. - Lead brand communication, festive campaigns, and launch strategies. - Work directly with the founders on brand positioning and expansions. - Ensure consistency across digital, packaging, product & offline touchpoints. Required Skills - Strong experience in digital marketing + influencer marketing + brand collaborations - Experience in FMCG, wellness, D2C, lifestyle, or gifting categories - Excellent creative judgment, communication skills & leadership qualities - Hands-on with Meta Ads, Google Ads, Analytics, SEO & CRM - Ability to manage agencies, freelancers, production teams & event vendors - Strong project management for exhibitions and product launches (ref:updazz.com)

Skills Required