Job Description

- Leadership Role- Flexible working options- Attractive Salary & BenefitsWe are an environmentally friendly, eco-adventure travel company specialising in adventure, extreme sports, and nature conservation. Our mission is to attain a sustainable competitive advantage by creating and designing new experiential travel and activities.The Job : Your Responsibilities will include :- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.- Reviewing and optimizing the design and content of all online assets including the company website and social media pages.- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.- Using A/B testing to optimize digital marketing performance.- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.- Developing and managing the editorial calendar to ensure deadlines are met.- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.- Managing relationships with external marketing agencies.- Ensuring consistency of brand voice, style and tone across all content.- Driving performance marketing via Demand Generation / Customer Acquisition Funnel, Facebook Ads, Google Ads, SEO / SEM and PPC.- Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc.- Defining and developing a community management strategy.- Organizing various community building initiatives to cultivate and grow participation in community forums.- Monitoring and optimizing community engagement levels.Ideal Candidate : Skills Required:- You have at least 1 year experience ideally in Digital Marketing, Content Management or -Community Manager within Hospitality, Leisure, Travel industry.- You have the ability to develop engaging content for a wide range of audiences.- You are a creative marketing professional, preferably with a strong content creation and writing background.- Experience within Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.- You possess strong analytical skills and are comfortable dealing with numerical data- You pay strong attention to detail and deliver work that is of a high standard- You are highly goal driven and work well in fast paced environments (ref:updazz.com)