About the Role:We are looking for a creative, strategic, and results-driven Digital & Social Media Marketing Executive to manage our brand's online presence across multiple digital platforms. The ideal candidate will have a deep understanding of digital marketing trends, SEO/SEM, paid advertising, and social media strategy to drive traffic, engagement, and conversions.Key Responsibilities:- Develop and execute digital marketing strategies across platforms (Google, Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.)- Plan and manage social media campaigns, including content creation, posting, and community engagement- Track performance metrics and prepare analytical reports (Google Analytics, Meta Insights, etc.)- Optimize website and content for SEO to improve organic traffic- Manage email marketing campaigns and lead generation funnels- Collaborate with the design and content team for marketing creatives- Monitor competitors and industry trends to identify growth opportunities- Handle online reputation management (ORM) and respond to user queries/comments- Manage paid ad campaigns (Google Ads, Facebook Ads, etc.) to ensure ROIRequirements:- Proven experience in digital marketing and social media handling- Strong knowledge of SEO, Google Ads, Facebook Business Manager, and analytics tools- Excellent communication and writing skills- Proficiency in marketing tools like Canva, Mailchimp, Hootsuite, SEMrush, etc.- Ability to manage multiple projects and work in a fast-paced environment- Bachelor's degree in Marketing, Communications, or a related field (preferred)Preferred Skills (Bonus):- Video editing & reel creation- Influencer marketing coordination- Knowledge of e-commerce or B2B/B2C marketing strategies (ref:updazz.com)
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