Job Description

Key Responsibilities- Develop, implement, and manage digital marketing campaigns across various channels (Google Ads, Meta Ads, LinkedIn, etc.)- Optimize website content for SEO and improve search rankings using tools like Google Search Console and SEMrush.- Manage social media handles (Facebook, Instagram, LinkedIn, X, YouTube) - create, schedule, and monitor posts.- Plan and execute email marketing campaigns using Mailchimp or HubSpot.- Conduct keyword research, competitor analysis, and track performance using Google Analytics.- Collaborate with the design and development teams to produce creative marketing materials.- Manage paid advertising (PPC) campaigns to generate quality leads.- Analyze marketing performance data and prepare monthly reports on ROI and engagement.- Stay updated with the latest digital marketing trends and tools.Required Skills- Strong knowledge of SEO, SEM, and SMM.- Hands-on experience with Google Ads, Facebook Ads Manager, and Google Analytics.- Proficiency in content creation tools (Canva, Photoshop, or similar).- Excellent copywriting and communication skills.- Understanding of email marketing tools (Mailchimp, HubSpot).- Analytical mindset and ability to interpret data.- Creative thinking and attention to detail.Qualifications- Bachelor's degree in Marketing, Business, IT, or related field.- MBA or certification in Digital Marketing (preferred).- 0-2years of relevant experience (freshers with digital marketing certification may also apply). (ref:updazz.com)

Skills Required