Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
Maintaining our social media presence across all digital channels.
Measuring and reporting on the performance of all digital marketing campaigns.
Identify trends and insights, and optimize spend and performance based on the insights.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Instrument conversion points and optimize user funnels.
Collaborate with agencies and other vendor partners.
Evaluate emerging technologies. provide thought leadership and perspective for adoption where appropriate.
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